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What is the optimal video length for YouTube ? How many minutes?

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What is the optimal video length for YouTube ? How many minutes should a video have ?
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Optimal YouTube video length is around 8 - 10 minutes. But this depends on your content. Some videos have only a few minutes, but there also videos longer than hour.

If your video has 8 minutes or more, you can place extra mid-role ads into it. According to some people, if the video is too long, there is a higher probability of losing viewers.
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